Meet the Team - Roddy - Audi Sport Specialist
At Poole Audi, our team is driven by expertise, passion, and dedication - and no one embodies that more than Roddy, our Audi Sport Specialist. With eight years at Poole Audi, Roddy has become a trusted name for customers looking for their perfect Audi.
From Trainee to Senior Specialist
Roddy joined Poole Audi in April 2018, “I started as a trainee, learning everything about the showroom and supporting the team,” he recalls. After just a year, he transitioned into a sales specialist role, and he hasn’t looked back since. Last year, Roddy achieved an impressive 258 car sales, showcasing his dedication and expertise.
Taking on More Responsibility with Audi Connect
Recently taking additional responsibilities, Roddy’s role focuses on Audi Connect, ensuring every customer maximises the digital and online services available in their Audi. This role not only supports the service team but also helps maintain strong long-term customer relationships.
Skills, Expertise, and Motivation
Roddy credits his success to his love of connecting with people, strong organisational skills, and a relentless drive to improve. “It’s about giving customers the best experience possible,” he explains. “Whether they buy an Audi or not, we want them to leave happy and confident, ready to recommend Poole Audi to others.” His personal motivation? “Being the best, achieving my full potential and going above and beyond wherever I can.”
The Rewarding Moments
For Roddy, nothing beats the excitement of handing over the keys to a customer. “Seeing someone’s face when they get into their new Audi is priceless. Whether it’s their first Audi or an upgrade, that moment makes all the hard work worthwhile.”
Advice for Audi Buyers
Roddy’s top tip for anyone choosing an Audi is to fully explore all options. “Discuss the car models, funding options, and features available. That way, customers leave with the right Audi for their lifestyle and budget, whether that’s an Audi A1, Audi Q3, Audi Q5, or Audi RS Q8 Performance.”
Why Poole Audi Stands Out
“What makes Poole Audi different is the people,” says Roddy. “Every team member genuinely cares about the customer experience. Plus, our extra services, like our driving service and vehicle care, ensure buying an Audi is about more than just the car; it’s the complete experience.”
Roddy’s Favourite Audi Model
Roddy’s personal favourite is the Audi RS Q8 Performance. “I love an SUV with a higher driving position, but I also want performance.”
Fun Fact
Away from work, Roddy enjoys golf, which gives him a chance to relax and recharge outside the fast-paced world of automotive sales.
With his expertise, dedication, and passion for Audi, Roddy continues to help customers find the perfect car while providing an exceptional experience at Poole Audi.
Accurate at time of publication [January 2026].